How do you capture the impact of an established organisation pushing for change in their industry?

The Welch Group

Strategy / Brand / Marketing / Press / Website / Print / Livery / Giraffes!

The Welch Group asked us to support them in integrating their multiple business units into one cohesive and impactful brand – we said yes.

Our collaboration with Welch Group coincided with their 90th year celebrations giving us the opportunity to celebrate heritage and embrace their vision of the future. Of course, we also branded it up!

Rolling out the brand (literally!)

Although being asked to design a sculpture for Welch Group was a bit of a side quest for us, we used the opportunity to communicate the Group’s energy for Net Zero.

What Welch Group say...

From our stunning new brand ID, to livery and a Group website, VDM have shown sensitivity and intelligence when creating comms for us around our transition from a diverse set of business units to an overarching Group, including our new focus on achieving Net Zero in the transport industry.

Chris Welch – Managing Director