The challenge? Streamlining the Welch Group structure and branding while preserving their incredible 90-year heritage, plus injecting it with a new energy and sense of direction.
Thorough discovery and sensitive consultation resulted in a new brand ID that communicates the new dynamism, unites the individual service offerings, and nods respectfully to Welch’s rich history.
The new Welch Group website is clear to navigate, showcases their multiple service offerings, and communicates the vibrant personality of the business instantly.
Leading their industry in net zero haulage solutions, Welch Group are now positioned as thought-leaders and change-makers, with a wealth of opportunity in front of them.
